• How to Start and Grow a Think Tank
  • Prologue
  • Planning
  • Legal Documents
  • Staff
  • Board
  • Sample Board Job Descriptions
  • Infrastructure
  • Fundraising
  • Events
  • Networking and Outreach
  • PR and Marketing
  • General Management
  • Resources
    • Resources
• Grassroots Leadership Guide to K-12 Education Reform
• Taking Donors Seriously
• Fundraising Fundamentals

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Resources

• Influence by Robert B. Cialdini (Morrow, William; 1993. 309 pages)
  
  
• My Life In Advertising/ Scientific Advertising by Claude C. Hopkins (NTC Publishing Group; 1987 reprint. 336 pages)
  
  
• Ogilvy on Advertising by David Ogilvy (Crown Publishing Group; 1983; 224 pages)
  
  
• The 22 Immutable Laws of Marketing by Al Ries and Jack Trout (HarperCollins; 1994. 132 pages)
  
  
• Mega Gifts by Jerold Panas (Bonus Books; 1998 reissue. 231 pages)
  
  
• Selling to the Affluent by Thomas J. Stanley (McGraw-Hill Companies; 1997 reprint. 477 pages)
  
  
• Revolution In the Mailbox by Mal Warwick (Wiley, John & Sons; 2004, Revised and updated. 324 pages)
  
  
• The Five Strategies for Fundraising Success by Mal Warwick (Wiley, John & Sons; 1999. 320 pages)
  
  
• How To Write Successful Fundraising Letters by Mal Warwick (Wiley, John & Sons; 2001 Revised and updated. 320 pages)
  
  
• Ten Steps to Fundraising Success by Mal Warwick (Wiley, John & Sons; 2001. 160 pages)