Marketing Think Tank Ideals to Corporate America
Mariana Parks
Parks formerly worked for a Washington State think tank, and is now with a multinational company. Here she provides tips for ensuring "your efforts are recognized, understood, and supported by corporations."
Points covered
- Stick to your knitting
- Know your audience and market accordingly
- Tout your accomplishments and target appropriately
- Explain well the role you play in the policy arena
- Stay true to your principles
- Be prepared, be realistic, be creative
- Demonstrate bottom-line value for long-term benefit
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