Field Guide for Effective Communication

Edited by Fred L. Smith, Jr, Competitive Enterprise Institute and Alex Castellanos, National Media. Inc. Competitive Enterprise Institute & National Media Inc.

Effective communication is a key ingredient for the triumph of classical liberal ideas. This readable book provides the free market think tank community with ideas for how to be more successful when communicating their ideas directly to the public-at-large or via the media.

Points Covered

  • The Value of Communicating to Joe and Joan "Citizen"
  • Values
  • Strategic Planning (message, audience, principles, selling values, measuring success)
  • Message Crafting
  • Delivery and News Media

 Click here to view online material.