We the People Video: Founding Principles of Freedom

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Agenda

19th Annual Meeting

August 23 - 26, 2011
Seattle, Washington

DRAFT AGENDA

Downloadable PDF:  Download file 19th AM Draft Agenda

All sessions and meals are at the Hyatt Regency Bellevue unless otherwise noted.

Breakout Session Tracks
Leadership and Operations
Communications (Online Marketing, Video and Operation Geek Farm)
Development
Policy

Tuesday, August 23

11:30am - 5:00pm

Colleague Policy Session:
Friedman Foundation for Educational Choice, Freedom and Choice in America Education (Lunch Provided)
FULL. Registration closed.

1:00 - 5:30pm

Colleague Policy Session:
Reason Foundation, Drug Policy Forum

5:00 - 6:30pm

Operation Geek Farm Reception (Invitation Only)

5:30 - 6:30pm

Generation Liberty Fellows Orientation (GLFers Only)

5:30 - 9:00pm Registration

6:00 - 7:00pm

Washington Policy Center Book Release
Eco-Fads: How the Rise of Trendy Environmentalism Is Harming the Environment
By Todd Myers

6:30 - 8:30pm

State Policy Network Welcome Reception

8:30 - 11:00pm

Speakeasy
Chantanee Thai (Naga Bar)

Wednesday, August 24

7:00am - 9:00pm Registration

7:45am

Breakfast Opens

8:00am

Networking Lounge Opens

8:10 - 9:30am

Plenary Session
"Building a Great Organization"
Dr. De Hicks, President and CEO, SCGI

9:00am - 5:00pm Leadership Institute Media Training

9:45 - 11:00am

Breakout Sessions

Leadership and Operations
-Leadership:
Essential Qualities of an Influential Leader (Open only to SPN Member CEOs)
      Discussion Leader:
      Dr. De Hicks, President and CEO, SCGI

-Operations: How to Protect Your Organization from Cyber-Threats and Other Security Issues
      Speakers:
      Michael Jahr, Vice President for Communications, Mackinac Center
      Mike Toguchi, Vice President, eResources
      Clark Rice, Vice President and Security Director, Kemper Development Company
      Christopher Anderson, Vice President, Operation Geek Farm

Communications
-Communications and Online Marketing: Link Your Bleeding Edge Marketing Program with Your Strategic Plan
      Discussion Leaders:
      Nicole Williams, President, Operation Geek Farm
      Scott Graves, President, The Liberty Lab, and Vice President, Operation Geek Farm
      Dacia Harris, Interactive Media Director, Oklahoma Council of Public Affairs
      Cord Blomquist, New Media Manager, Mercatus Center
      Devin Foley, President, Intellectual Takeout
      Sam Adolphsen, Director of Center for Open Government, Maine Heritage Policy Center
      Michael Toguchi, Vice President, eResources
      Daniel Anthony, Director of Marketing & Communications, Illinois Policy Institute

-Video 101: Telling Your Story with Video
      Discussion Leaders:
      Caleb Brown, Multimedia Producer, Cato Institute
      Patrick Reasonover, Ozymandias Media
      Corey Burres, Director of Production, Freedom Foundation

-Video 301: Video 24-Hour Challenge Kick Off
       Discussion Leader:
       Richard Lorenc, Cofounder, Social Movement Sciences, LLC

Development
- Relationships Rule: Building Transformative Partnerships with Key Investors
      Discussion Leader:
      Jess Yescalis, President, Yescalis Campaign Strategies

Policy
- How States are Responding to Obamacare
      Discussion Leader:
      Christie Herrera, Director, Health and Human Services Task Force, American Legislative Exchange Council

- Energy Policy Discussion: Is Sustainability Sustainable?
      Discussion Leader:
      Todd Myers, Director, Center for the Environment, Washington Policy Center

11:15am - 12:30pm

Breakout Sessions

Leadership and Operations
- Leadership: Finding, Retaining and Evaluating Great Senior Executives (Invitation Only)
      Discussion Leader:
      Dr. De Hicks, President and CEO, SCGI

- Leadership: SPN CEO Meeting (Invitation only)

- Operations: Making Your Travel More Comfortable, More Productive - And Less Expensive
      Discussion Leader:
      Gary Leff, Chief Financial Officer, Mercatus Center and Institute for Humane Studies

Communications
- Communications: Hit Your Target: Identify, Understand and Reach Our Audiences
      Discussion Leader:
      John Kramer, Vice President for Communications, Institute For Justice
      Yvonne Ralsky, Partner, The Frontier Lab
      Anne Sorock, Partner, The Frontier Lab

- Online Marketing and Operation Geek Farm: How to Design a Free-Market Video Game to Further Freedom
      Discussion Leaders:
      Nicole Williams, President, Operation Geek Farm
      Christopher Anderson, Vice President, Operation Geek Farm
      Troy Bennett, Operation Geek Farm
      Isaiah Bierbrauer, Information Systems Developer, Mackinac Center
      Sam Adolphsen, Director of Center for Open Government, Maine Heritage Policy Center
      Chip Oglesby, Communications Assistant, South Carolina Policy Council 

- Online Marketing and Operation Geek Farm: New Media Roundtable: Facebook Strategies
      Discussion Leader:
      Ben Brophy, New Media Director, Public Notice

- Video 101: Producing Your Video

Development
- What's THAT in My Mailbox? Case Studies in Effective High Dollar Direct Mail
      Discussion Leaders:
      Grant Callen, Director of Development, Mississippi Center for Public Policy
      Charles Mitchell, Vice President and COO, Commonwealth Foundation for Public Policy Alternatives
      Shana Davidson, Senior Associate, Clear Word Communications
      Fergus Cullen, Executive Director, Yankee Institute for Public Policy

Policy
- Solidify and Institutionalize Budget Wins
      Discussion Leader:
      Jason Mercier, Director, Center for Government Reform, Washington Policy Center

- Holding Colleges and Universities Accountable
      Discussion Leader:
      Jane Shaw, President, John William Pope Center for Higher Education

12:30 - 2:00pm

Lunch and Plenary Session
"Telling Your Story"
Kevan Kjar, founder, ArrowHead3

2:30 - 4:00pm

Breakout Sessions

Leadership and Operations
- Operations: Finding, Hiring and Retaining the Best Talent
      Speakers:
      Claire Kittle, Executive Director, Talent Market
      Steve Neighbors, CEO, TERRA Staffing Group

Communications
- Communications: Team Workshop: Practice Telling Your Organization's Story (Invitation only)

- Communications: Illuminate Your Ideas: Why Compelling, Creative Design Matters
      Discussion Leaders:
      Joel Sorrell, Senior Graphic Designer, Freedom Foundation
      Daniel Montgomery, Marketing and Design Director, Mackinac Center
      Scott Graves, President, The Liberty Lab

-Online Marketing & Operation Geek Farm: New Media Roundtable: Google+
      Discussion Leader:
      Michael Toguchi, Vice President, eResources

- Video 101 Lab: Lighting, Framing and Editing

- Operation Geek Farm Code Challenge Kick-Off
      Facilitators:
      Christopher Anderson, Vice President, Operation Geek Farm
      Troy Bennett, Operation Geek Farm

Development
- Building a Highly Successful Development Operation in Six (Not so Easy) Steps
      Speakers:
      Carsten Walter, Director of Development, The Heritage Foundation
      Bridgett Wagner, Director of Coalition Relations, The Heritage Foundation
      John Von Kannon, Vice President and Senior Counselor, The Heritage Foundation

Policy
- Technology Policy: Limiting Government's Digital Domain
      Discussion Leader:
      Daniel Rothschild, Managing Director, State and Local Policy Project, Mercatus Center

- Translating Policy Into Action, or at Least English
      Discussion Leaders:
      Starlee Rhoades, Vice President of External Affairs, Goldwater Institute
      Todd Wynn, Vice President, Cascade Policy Institute

5:00 - 5:30pm

Buses depart for Ferry

5:30 - 10:00pm

Reception and dinner on Blake Island
Co-hosted by Washington Policy Center, Cascade Policy Institute and Freedom Foundation
This event is now full and registration for it is closed.

 

Thursday, August 25

6:00am

Freedom in the Fifty States 5K
Registration now closed.

7:30am - 9:00pm Registration

7:45am

Breakfast Opens

8:00 - 10:15am Video 101 Breakfast (Invitation Only)

8:10 - 10:00am

Breakfast and Plenary Session
"How to Change When Change Is Hard"
Chip Heath, Co-author, Switch
and Made to Stick

10:30am - 12:00pm

Breakout Sessions

Leadership and Operations
- Leadership: Building High Performing Teams
      Speaker:
      Ben Pratt, Chief Operating Officer, Themis Group

- Operations: One Size Doesn't Fit All: Developing a Culture to Advance Your Strategy
      Speakers:
      Tony Woodlief, President, Bill of Rights Institute
      Carl Oberg, Executive Director, Foundation for Economic Education
      David Riggs, Vice President of Programs and Operations, J.W. Pope Foundation

Communications
- Communications: The New Freedom Press: Investigative Reporters and News Bureaus
      Speakers:
      Wayne Hoffman, Executive Director, Idaho Freedom Foundation
      Kathy Hoekstra, Communications Specialist, Mackinac Center for Public Policy
      James O'Keefe, President and Founder, Project Veritas
      Jason Stverak, President, Franklin Center for Public Integrity
      Michael Carnuccio, President, Oklahoma Council of Public Affair

- Communications, Online Marketing: Design Your Virtual Call to Action
      Discussion Leaders:
      Facilitator: Jo Kwong, Director of Philanthropic Services, The Philanthropy Roundtable
      Matt Harrison, President, Prometheus Institute
      Scott Graves, President, The Liberty Lab
      Jessica Anderson, Deputy Political Director, Heritage Action for America
      Lasse Lund, Citizen Action Network Director, Freedom Foundation
      Joshua Trevino, Vice President of Communications, Texas Public Policy Foundation

- Online Marketing, Operation Geek Farm: New Media Roundtable: Video & Podcasting
      Discussion Leader:
      Corey Burres, Director of Production, Freedom Foundation

- Video 101: Projects and Editing

- 24-Hour Video Challenge Projects Deadline
      Facilitator:
      Richard Lorenc, Cofounder, Social Movement Sciences, LLC

- OGF Code Challenge (Continued Time to Work)

Development
- Make Me an Expert At: Events, Grants, e-Fundraising, Legacy Giving, Capital Campaigns (5 Rotating Sessions)
      Discussion Leaders:
      Events: Margaret Ann Morris, Vice President of Development, Oklahoma Council on Public Affairs
      Grants: Whitney Ball, President and CEO, Donors Trust and Donors Capital Fund
      e-Fundraising: Allan Fuller, Managing Partner, Flat Creek
      Legacy Giving: Alan Pratt, President, Pratt Legacy Advisors
      Capital Campaigns: Bill Hautt, Senior Consultant, The FOCUS Group and Ted Rodgers, Senior  Consultant, The FOCUS Group

Policy
- Shrink Local: City and County Issues
      Discussion Leader:
      Michael Allegretti, Director, Center for State and Local Leadership, Manhattan Institute

- Opening the Education Frontier to Digital Learning
      Discussion Leader:
      Collin Hitt, Senior Director of Government Affairs, Illinois Policy Institute

11:30am - 5:45pm Leadership Institute Media Training

12:15 - 1:45pm

 

Lunch and Plenary Session
"The Battle Between Free Enterprise and Big Government "
Arthur Brooks, President, American Enterprise Institute

2:00 - 3:15pm

Breakout Sessions

Leadership and Operations
- Leadership: The Hallmarks of a Great Board

- Operations: Make Each Policy Project Count: Designing, Managing and Evaluating Policy Projects
      Discussion Leader:
      Amy Pelletier, Director of Organizational Development, Reason Foundation

- Operations: Operations 101
      Speakers:
      Claire Kittle, Executive Director, TalentMarket
      Levi Morehouse, CEO, Ceterus
      Mike Toguchi, Vice President, eResources

Communications
- Communications: Guerilla Marketing: Using Tactical Marketing in the Battle of Ideas
      Speaker:
      Michael Tasner, President, Taz Solutions, Inc.
      Corey Burres, Director of Production, Freedom Foundation
      Cord Blomquist, New Media Manager, Mercatus Center

- Video 101: Project Editing

- OGF Code Challenge

Development
- Feedback from Our Partners: Your Chance to Ask the Investors
      Speakers:
      Moderator: Kristina Mitten Sanders, Leadership and Development Specialist, State Policy Network
      Jeff Cain, Founding Partner, American Philanthropic
      Jonah Houts, Director of Federal Government Affairs, Express Scripts, Inc.
      Teresa Brown, Senior Program Officer, Searle Freedom Trust

Policy
- Fundamentals of Federalism
      Speakers:
      Trent England, Vice President of Policy, Freedom Foundation
      Dr. Matt Spalding, Vice President American Studies and Director, B. Kenneth Simon Center for Principles and Politics, The Heritage Foundation
      Representative Ken Ivory, Utah House of Representative
      Dr. Troy Kickler, Director of the North Carolina History Project, John Locke Foundation

2:00 - 5:00pm

Collective Bargaining and Public Pension Summit

2:00pm      Keynote: Senator Dan Liljenquist, Utah State Senate

3:00pm       Winning on Pension Reform
                   Speakers:
                   Moderator: Jonathan Williams, Director of Tax and Fiscal Policy, ALEC
                   Andrew Biggs, Resident Scholar, American Enterprise Institute
                   Josh Barro, Walter B. Wriston Fellow, Manhattan Institute
                   Jagadeesh Gokhale, Senior Fellow, Cato Institute   

4:00pm       The Road Forward for Public Workers
                   Speakers:
                   Moderator: Bob Williams, President, State Budget Solutions
                   Senator Rich Zipperer, Wisconsin State Senate
                   Kathy Hoekstra, Communications Specialist, Mackinac Center for Public Policy
                   Vincent Vernuccio, Labor Policy Counsel, Competitive Enterprise Institute
                   Fergus Cullen, Executive Director, Yankee Institute for Public Policy

3:15 - 3:30pm Networking Break

3:30 - 5:00pm

Getting More for Less in Juvenile Justice
      Speakers:
      Moderator: Marc Levin, Director, Center for Effective Justice, Texas Public Policy Foundation, and Senior Policy Advisor, Right on Crime Initiative
      The Honorable Jerry Madden, Chairman, Texas House of Representatives Corrections Committee
      Dan Macallair, Executive Director, Center on Juvenile and Criminal Justice
      Dr. John Wright, Professor of Criminal Justice, University of Cincinnati

Leadership and Operations
- Operations: CYA: Audits and Internal Compliance
      Speakers:
      Joseph Lehman, President, Mackinac Center for Public Policy
      Gary Leff, Chief Financial Officer, Mercatus Center and Institute for Humane Studies
      Levi Morehouse, CEO, Ceterus

-Operations: Creating an Effective Email Strategy
      Discussion Leader:
      Keri Anderson, Marketing Director, Institute for Humane Studies

Communications
- Communications and Online Marketing: Successful Integration of Online Outreach and Activism
      Speakers:
      Kristina Ribaldi, New Media Manager, FreedomWorks
      Lasse Lund, Citizen Action Network Director, Freedom Foundation
      Cindy Cerquitella, Institute Relations Associate Director, The Atlas Network
      Chip Oglesby, Communications Assistant, South Carolina Policy Council
      Devin Foley, President, Intellectual Outreach
      Rebecca Gaetz, Director of Development, South Carolina Policy Council

5:00 - 6:00pm

Development Directors Reception

5:00 - 6:00pm

Communication Directors Reception

5:00 - 6:00pm

Policy Directors Reception

6:00 - 7:00pm

Annual Roe Award Reception

7:00 - 9:00pm

Annual Roe Award Dinner

9:00 - 9:30pm Dessert Reception

9:00 - 10:30pm

Cigar Reception

10:30pm - 1:00am 

50s, 60s and 70s Dance Party

Friday, August 26

8:30am - 12:00pm Registration

9:00 - 10:00am

Breakfast Opens

10:00am - 12:00pm

Communications, Online Marketing, Video and Operation Geek Farm
- OGF Code Challenge - Wrap Up

- Video 101: Wrap Up (10:00 - 11:00am)

- 24-Hour Video Challenge Wrap Up (11:00am - 12:00pm)

-Online Marketing, Operation Geek Farm: New Media Roundtable: Twitter
      Discussion Leader:
      Scott Graves, President, The Liberty Lab     

Development
- Proven Secrets to Success: Fundraising Experts Take Your Questions
      Speakers:
      Moderator: Daniel Erspamer, Vice President of Development, State Policy Network
      Michelle Taylor, Vice President, A.C. Fitzgerald and Associates, LLC
      Jess Yescalis, President, Yescalis Campaign Strategies
      Dann Mead Smith, President, Washington Policy Center
      Allen Fuller, Managing Partner, Flat Creek

10:30 - 11:15am

Leadership and Operations
- Project Management Software: SmartSheet
      Speaker:
      Mark P. Mader, Chief Executive Officer, Smartsheet Software

12:00pm

 

SPN Annual Meeting Concludes

-Operation Geek Farm (OGF) is a growing network of technologists and communicators who together advance limited government ideals.

 

 

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