K-12 Education Reform Summit & 18th Annual
Meeting September 12 - 15, 2010
InterContinental Cleveland Hotel and ResortCleveland, Ohio
DRAFT AGENDA – DEVELOPMENT TRACK
*Space is limited. Please RSVP to Caitlin McGovern (McGovern@spn.org) to attend.
Monday, September 13, 2010
8:00 - 9:00
Make Me An Expert At...
Planned Giving
Mason Jay Blacher, Mason Jay Blacher & Associates
Putting on High Impact Events
Julie Burden, Director of Event Strategy, Institute for Humane Studies/Mercatus Center at George Mason University
Capital Campaigns
Dann Mead Smith, President, Washington Policy Center
Foundation Proposal Writing
Kristina Mitten Sanders, Director of Advancement, John Locke Foundation
9:00 -10:00
Make Me An Expert At...
Planned Giving
Mason Jay Blacher, Mason Jay Blacher & Associates
Putting on High Impact Events
Julie Burden, Director of Event Strategy, Institute for Humane Studies/Mercatus Center at George Mason University
Capital Campaigns
Dann Mead Smith, President, Washington Policy Center
Foundation Proposal Writing
Kristina Mitten Sanders, Director of Advancement, John Locke Foundation
10:15 - 11:15am
Direct Mail: Not as Complicated as You Think
Shana Davidson, Senior Associate, ClearWord Communications Group
11:15 -12:15 am
Building a Narrative, Cultivating and Soliciting Your Housefile
Daniel Erspamer, Vice President of Development, State Policy Network
12:30 - 1:30 pm
Development Directors Lunch
1:45 - 2:45 pm
All in a Day's Work: Executing Your Development Plan Day by Day
Ann Fitzgerald, President, A.C. Fitzgerald & Associates LLC
2:45 - 3:45
Building Supporters Online
- Juliana McMahan, Development Director, Evergreen Freedom Foundation
- Heather Noyes, Director of Development, Maine Heritage Policy Center
- Jess Yescalis, Development Consultant, Goldwater Institute
Tuesday, September 14, 2010
10:30 - 11:45am
Making the Ask Role Play Exercise
Jess Yescalis, Development Consultant, Goldwater Institute, Moderator
2:00 - 3:15pm
Tying up the Loose Ends
Daniel Erspamer, Vice President of Development, State Policy Network, Moderator
- Holly Jackson, Director of External Affairs, State Policy Network
- Shari Hanrahan, Vice President of Outreach, Texas Public Policy Foundation
Ann Fitzgerald, President, A.C. Fitzgerald & Associates LLC
5:00 - 6:00pm
Development Directors Reception
Wednesday, September 15, 2010
9:30 - 10:30am
Dream Big, Ask Big
Stephen Clouse, President, Stephen Clouse and Associates
11:00am - Noon
From the Investors' View
Daniel Erspamer, Vice President of Development, State Policy Network, Moderator
- John Jackson, Executive Director, Castle Rock Foundation
- Stacey Chamberlin, Associate Account Executive, DCI Group, Inc.
- Barbara Wells Kenney, Evergreen Freedom Foundation

